Purple Fire Films launched an inspirational and patriotic remix music video titled Waka Waka Se Chauka Chakkaa featuring actress and model Rituu Sachdev as Desi Shakira. The remix music video is produced and directed by Flynn Remedios and is distributed through the online and internet medium. The entire project is a non-profit, non-commercial venture with a social message conveyed through music, song and dance and inspired by popular music tracks from across the world. The video was launched by Rituu Sachdev at Vie Lounge at Juhu in Mumbai. Present at the event was producer of Humlog and advertisting personality Shobha Doctor and distributor Hemraj Aggarwal besides others.
The 21-year-old, former air-hostess with Air India, Rituu Sachdev who is the brain behind the entire concept of the remix video says, ““I have always been a great fan of Shakira and A R Rahman. If Shakira can sing and perform for the World Cup, I thought of making a remix of that track and dedicate it to our own cricketers, cricket and sports administrators and for the CWG. With all the muck raised on and off the field, with allegations of spot fixing and match fixing and the corruption in the administration of cricket and the CWG, I figured an inspirational and patriotic track was the need of the hour. So I made my own remix at home.” Being a computer geek, Rituu got the track remixed on her own. She has also added a few inputs from A R Rahman’s Vande Mataram into her track and has re-sung parts of the lyrics herself. Rituu Sachdev expresses her thanks and acknowledges the original copyright owners of the music, lyrics and composition that inspired her to produce this remix.
Says director and producer of this video Flynn Remedios, “Rituu Sachdev is a very talented and multi-faceted artiste and I wish her all the best. She not only remixed the track initially on her own, but also came up with the entire concept for the project. Even the title for the album was coined by Rituu in a jiffy. We are proud to have Rituu Sachdev as our exclusive artiste and look forward to many more projects with her. We are also grateful to Yogesh Lakhani of Bright Advertising and Basab Paul of Vie Lounge for their whole-hearted support towards this project.”
Rituu Sachdev played a lead role in the Kannada film Srikmoksha released in June 2010. She also features as lead in a Telugu and a Tamil film as well as music videos Chahat and Rahbar released by Venus Music and sung by Alka Yagnik.
AsiaWire 